Most marketing experts are only focused on conversions…. and that’s exactly what they will tell you to focus on too.
And sure – using a red button instead of a blue one will up your conversion rates by a few percent. Optimizing your landing pages and email marketing will boost your numbers without a doubt.
But when you focus only on conversion instead of conversation, you’re cutting your own flesh…. if you’re planning on being in business for more than just the next 3 months.
And you don’t want to be just another coach…
You want to be the most transformative experience in your clients’ lives!
You want to be visible, memorable and make an impact that lasts.
And you want to do all of this whilst staying 100% true to who you are.
And this is exactly why I created Beyond for you. So that we can go deeper together, use the marketing principles that get extraordinary results without ever sacrificing your values, beliefs and true nature.
Beyond takes you beyond the surface level and to a level where you get congruent answers to questions like:
What is the conversation that you want to have with your clients?
How do you want your clients to experience you and your brand?
What makes people fall in love with you and your brand?
What makes people become raving fans and think of you first when they think of your field of expertise?
And much more….
Businesses that leverage Personality Positioning Architecture to focus on connection and truly understanding the human psychology behind it are the ones that last in the industry… and not just for a few months, but for decades and decades to come.
“What is Personality Positioning Architecture, really?” you might wonder.
It’s a new and innovative approach to marketing that allows you to leverage on your personality and position yourself as an undisputed authority in your field of expertise as a coach. Like an architect, you’ll learn how to construct and build a marketing system that allows you to create stellar results without neglecting your personality and who you truly are.
In building multiple 6- and 7-figure businesses for myself and my clients I’ve found that there are 3 core elements you need to focus on to grow your coaching practice beyond the limits of regular marketing tactics:
The 3 Core Elements of Personality Positioning Architecture
So simply put, there are only 3 things you need to master if you want to create and authentic, memorable business using Personality Positioning Architecture:
Understanding the market
Understanding your clients
See, most marketing courses teach you about the market and maybe a little bit about your clients.
But if you want to become a truly memorable coach who stands out and who creates a lasting impression on your clients…
If you plan on creating long-term success over decades and not end up as one of the “me-too” coaches who maybe convert for a couple months but never truly connect with their prospects…
You need to be able to master all 3 elements.
And when you do? You are guaranteed to have a disproportionate advantage in your industry!
That’s exactly what you get when you join me for Beyond….
What Will Beyond Do For You And Your Business?
Beyond is not your next superficial “how-to guide” that teaches you the regular, pushy 5-step marketing plan that makes you feel like a used car salesman from the 90s….
Beyond takes you deep into the DNA of your brand, and your marketing, and demonstrates how to create a differentiated personality for yourself and your coaching practice – long-term.
In Beyond, you’ll discover how to understand and leverage profound human psychology, how to go deep within yourself and explore your personality, your brand, and your gifts in a whole new dimension – by using Personality Positioning Architecture.
And you get my best and proven marketing tactics, systems, and step-by-step processes as a Bonus to this in-depth psychological training in marketing.
Just imagine how incredibly good it will feel when you finally….
have the power to create conversions through conversations because you understand how human dynamics work so that you can sustain your success and growth long-term (instead of being one of those people that nobody would miss or even notice if they disappeared overnight)
are able to be 100% you and your “flaws” and “failures” are not something to be ashamed of…. but actually something you can leverage to make people love you for who you are and connect with you on a much deeper level
have a brand personality and coaching business that is in alignment with who you are, your natural gifts, strengths, and talents so that you can effectively market your business in a way that feels good and true to you (instead of feeling like a little piece of you dies or you have to sell your soul to make money)
get your sales, revenue, and levels of abundance increasing steadily and rapidly without you having to sacrifice your core values, beliefs, or your nature simply because you have the strategies that allow you to build an authority based on who you truly are
have a message and marketing communication in place that’s authentic, effortlessly stands out from the crowd, and is memorable to your ideal clients because it truly connects to who they are and builds meaningful relationships
are able to establish a true bond with your prospects, create a profoundly transformative experience for your clients and transcend beyond what they think is possible… so that they keep coming back to you for more